somewhere between LA and San Diego
Xochimilco is a paletería & nevería bar inspired by traditional Mexican flavors; popsicles, ice cream, and shakes are for the kid in you that needs a break from adulting, because adulting is hard. We would like to get off this ride please.
Logo design / branding / packaging / stop motion / social media
Branding / packaging / page layout
Sean Bacon / Bradford Prairie
The inspiration for Xochimilco's name and branding came from one of the most visited sites in Mexico City, Xochimilco. The logo draws inpiration from hand lettering signage found throughout Mexico City called rótulos. These can be found at family owned businesses throughout the city. The color palette is a reflection of the vibrant trajineras (gandola like boats) that flood the Xochimilco canals. Bold personality with a pinch of humor and wit, which is a characteristic of Mexico City locals.
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