somewhere between LA and San Diego
Ay Caray is a tequila spiked aguas frescas brand that draws inspiration from Mexican Lucha Libre. Lucha Libre is a popular sport that not only combines entertainment and showmanship but it also brings people together. Ay Caray is meant to celebrate those special moments and bring a little taste of Mexico to any fiesta.
Logo design / branding / packaging / stop motion / social media
Branding / packaging / beverage design
Sean Bacon / Bradford Prairie
The logo for Ay Caray was inspired by championship belts and motifs that are seen throughout many of the popular luchador masks. The color palette not only draws inspiration from the bold performances but also from the vivid color combinations seen on the distinctive luchador’s ensembles. The label design features different luchadores and a little story highlighting some of their achievements. Some final touches include an interactive element in form of QR code and custom pull tabs matching each of the flavors, respectively.
